The reporter is overwhelmed by a number of worldly-leading printing companies with committed effort when having a visit to a well-known domestic exhibition. So what kind of exhibition can inspire all the exhibitors such great efforts and to be prepared for a striking presentation at the show?

From June 14 to 17 in 2006, the 2nd All in Print China will have a grand opening at Shanghai New International Expo Centre. In retrospect, the first AIP was successfully staged in Shanghai in 2003, attracting 280 leading companies from 23 different countries and regions in the fields of prepress, printing, packaging, flexo printing and gravure printing, post press equipment and printing consumables, and some 53000 trade visitors from 43 countries,achieve as highly as RMB1,500 million (USD180.72 million) of on-site deals and purchasing intents.

All in Print, the herald for world printing industry
The exhibition boasts a grand pageant that is most authoritative and of high calibre in China’s printing industry. The same as the last exhibition, it is jointly hosted by the Printing Technology Association of China, China Academy of Printing Technology and Messe Düsseldorf China Ltd., and undertaken by the Printing Technology Association of China, Keyin Print (Printing Technology Magazine) and Messe Düsseldorf China Ltd.

German, as a traditional strong power in printing, is still leading the world printing industry, particularly in printing equipment manufacturing. However, in recent years, Japanese printing equipment manufacturers are emerging as strong competitors, who are penetrating into every conceivable corner of the world, with their superb cost performance. Therefore whetherthey can access into and occupy the Chinese market or nothas become the common strategic goal of the overseas giants. Shanghai, a center city in the Yangtze River Delta, has been chosen as the best target for Chinese market entry for Japanese enterprises. The Japanese manufacturers have keen insights and clear ideas, and innovative and ambitious at the same time, posing a great threat and challenge for the German group, and trying to surpass the early comer.

In this All in Print China, Japanese printing equipment manufacturers made an ambitious presentation: Komori and Mitsubishi, both within the world top six in the printing industry, presented with 600 sq. meters and 500 sq. meters in the Printing Equipment Pavilion of All in Print China respectively. With tremendous development in prepress equipment, esp. digital printing, Japanese brands won great success at All in Print China: Fuji Group, Dainippon Screen, Canon, Konica Minolta etc. have brought the latest technology and
The most popular new products in digital print, digitalized work process, CTP equipments and plates. 25 well-known German enterprises have also participated in the exhibition, boosting a combined exhibition area of over 1000 sq. meters.

Let us take a look at the Hong Kong market. As the fourth largest printing center, Hong Kong has become a renowned presswork purchasing center, where many large companies like Disney, Microsoft, and Wal-Mart come to purchase high quality and full range printing products. On the other hand, Hong Kong and Mainland China are interdependent in the printing industry, and quite a number of large and medium sized HK printing manufacturers have relocated their production line inland: the ten well-known printing enterprises recently listed in the HK Stock Exchange have all established production bases in mainland China. This mode of “store in the front and workshop in the backyard” further facilitated the industrial exchange between Hong Kong and mainland, and accelerated the development of printing industry in both regions. The 2nd All in Print China will be another grand gathering for the two regions. Report says The Sodality for the Printers from Four Regions – Mainland China, Taiwan, Hong Kong, and Macao will be held during All in Print China.

All in Print China: the Creative & Value-added Printing Solutions
Wide range of products and large number of exhibitors in this All in Print China claim the peak hitherto: ranging from prepress equipment and software, electronics and data publishing, CTP plate and technology, to printing equipment, book binding and postpress finishing, to paper converting equipment, package product technology, materials and services etc. Besides, the specially established flexo printing area won strong support from a great many world flexo printing label printing equipment suppliers. In terms of exhibitor participation, 680 exhibitors are expected to be present, with 80,000 to 100,000 visitor-times. Almost all enterprises are aspiring to present their best at the exhibition: Beiren Group registered 6000 sq. meters, presenting a full range of solutions on printing, postpress and packaging; Shanghai Electric Group Printing and Packaging Machinery Co., Ltd registered 8000 sq. meters, setting the record for individual exhibitor space in domestic printing and package exhibitions. International giants are no inferior: many Japanese and German brands have all registered.

Of course the most impressive is reserved for the new theme of this All in Print China: The Creative & Value-added Printing Solutions. This theme aims to unfold contemporary new trends of printing technology through the exhibition and concurrent seminars; to fully demonstrate the new achievements in renovation of conventional printing by means of digital technology and the integration of the two; to introduce the optimal solutions of digitalized process in the application of publication printing, package printing, commercial printing, and individualized printing etc., so as to offer value-added services in the real sense for both exhibitors and visitors. Komori, a company that has independently developed the first innovative Full-APC equipment, and the breakthrough KHS (KOMORI HYPER SYSTEM) jointly developed with